Profile of SenYu Holding Group
In 1997, SenYu Holding Group was established at Sihai Avenue NO. 111 in Yiwu City, Zhejiang Province. The company owns registered capital of 2.8 billion yuan and more than 3000 employees. It is specialized in the research, planting and sale of health care products, high-grade food, drug and rare medicinal plants. It is a high-tech private multi enterprise integrating the science, industry, agriculture, trade and investment. The group possesses fifteen wholly owned subsidiaries including Zhejiang SenYu Pharmaceutical Co., Ltd., Zhejiang SenYu Industrial Co., Ltd., Zhejiang SenYu Biological Technology Co., Ltd., Zhejiang SenYu Real Estate Co., Ltd., Yiwu Officinale Research Institute (Chen Ziyuan academician workstation), Jinhua Jinyuan Officinale Planting Co., Ltd., Lishui Jintan Agricultural Science Co., Ltd., Dongyang Shanwang Fluorite Mine, Yunnan Senyu Agricultural Science Co., Ltd., Shenzhen Senyu Agricultural Science Co., Ltd., Hong Kong Cultural Publishing House, etc. In addition, the group invests and shares Jinhua Bank, Ningbo Commercial Bank and Panan Rural Bank. At present, the group owns about five billion yuan of various types of assets.
The group's "Senshan" brand of Dendrobium Candidum has been rated as "Zhejiang famous brand", "Chinese famous brand", "Chinese famous brand of health products industry", and has won "Chinese ten credit brand in health care products" for three consecutive years.
At present, the group has more than 8000 acres of Dendrobium candidum cultivation base in Zhejiang, Guangdong and Yunnan Province. Among them, the cultivation base of thousands of acres in Yiwu and Jinhua has been identified as the country's largest rare medicinal plant base by the government of Zhejiang Province. The Ministry of science and technology has identified it as the only Dendrobium candidum cultivated standardization demonstration base in China. In November 2014, the group and Zhejiang Agriculture and Forestry University jointly issued the first national industry standard of Dendrobium candidum -- the "Dendrobium candidum cultivation technical specification". In 2015 June, the group and Zhejiang Agriculture and Forestry University jointly set up the Project Center of Dendrobium candidum of State Forestry Administration .
After ten years’ rapid development, Senshan Dendrobium candidum has become the leader in the industry in China. "Senshan" has also become the first brand of Chinese Dendrobium candidum. According to "The 2015 status and development white paper of Chinese Dendrobium candidum industry", the sales of group’s Dendrobium candidum has exceeded one billion yuan till 2014, ranking the first in the industry. In the consumer awareness survey of Dendrobium candidum brand, no matter the first mention visibility ( mentioning Dendrobium candidum, consumers will first think of the brand), or the breadth and depth of understanding Dendrobium candidum brand, "Senshan" stays the first far ahead of other brands.